“Creativity is the craft of thinking laterally ~
and quietly applying imagination to fact.”
Since completing a Bachelor of Commerce Degree at Melbourne University and developing a keen interest in marketing, Rob Freebody has held Senior Copywriting and Creative Group Head positions with several leading Melbourne advertising agencies ~ including Leo Burnett, Clemenger BBDO, Foote Cone & Belding and White Advertising and Beyond.
Today, Rob works freelance for agencies, design studios, web developers and direct clients alike ~ crafting high quality copy content for both digital channels and traditional media.
A firm believer in utilising insightful research to understand and engage with each audience he’s addressing, Rob’s ability to think strategically and pen visible work with a persuasive message, has not only seen him win many local and international awards for creativity but also for marketing effectiveness.
A Wealth of Experience
Rob’s many years of experience in all forms of above and below-the-line campaign communication extends to producing brand and sales building solutions across virtually the full spectrum of retail, consumer, trade and ‘business-to-business’ disciplines ~ for clients large and small, public and private.
This has included writing extensively in the fields of FMCG, Consumer Durables, Finance, Healthcare, Personal Care, Education, Real Estate, Travel, Automotive, Telecommunications, Recruitment, Sports Entertainment, Public Utilities, Government Department projects, Aged Care and Not-for-Profit Charities.
The following are just a few of the many respected accounts he has worked on ~
Cadbury-Schweppes, Heinz, Planters Nuts, Gillette, National Mutual, Wilkinson Sword, Weight Watchers, webjet.com.au, Members Equity Bank, Jati Furniture, Grosby Footwear, Berwick Springs Residential Development, Good Shepherd, Benetas, Family & Community Services (FACS), the Melbourne Exhibition and Convention Centre (MECC) and the Centre for Infertility Solutions (CIS).
A Few Special Words of Thanks
“Firstly, to all the clients who’ve entrusted me with working on their brands ~ and been bold enough to run with creative ideas they weren’t always quite expecting.
Secondly, to all the art directors I’ve worked with over the years whose talents have added so much to the words I’ve penned ~ in particular, Rob McIntosh, Mark Busse, Adam Cusack, Peter Becker, Rob Gauci, Lindy Steele, Robin James, Stuart Black and George Kalogerakos.
And finally, to Kim Mukerjee ~ the creative director, doctor of anthropology and generous mentor who really taught me how to write.” – Rob Freebody –