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Consumer

Some powerful press and magazine ads simply make a bold statement. But where there is a longer copy story to convey, the most potent headlines all promise to tell the reader something interesting, but actually tell them nothing at all (just like in newspaper editorial).

A headline’s sole role is to act as a Stop Sign and create enough intrigue to entice people into reading the body copy text ~ where the sell is delivered; and where well-chosen words can then hold readers’ interest and actually inspire a positive response.

Here’s a selection of Rob’s consumer ads to scroll through ~

Cadbury-Schweppes ~ Trebor Mints Magazine Ad

1. Cadbury Trebor 'Onion' Mag Ad

 

 

Jati ~ Teak Furniture Press Ad

Sydney Herald.indd

 

 

Barry Berkus ~ Press Ad

3. Barry Berkus 'Hoi Polloi' Press Ad

 

 

Endeavour Homes ~ Brand Magazine Ad

4.-Endeavour-Homes-Nine-Dots-Magazine-Ad

 

 

United Energy ~ Press Ad

5. United Energy Press Ad 'Pelicans'

 

 

Jack Daniels ~ BBQ Sauce Magazine Ad

6. Jack Daniels BBQ Sauce 'Grill Me' Magazine Ad

 

 

HeartPlus ~ Press Ad

7. HeartPlus 'Palpitations' Small Space Press Ad

 

 

Original Juice ~ Magazine Ad
8. Original Juice 'Sunripe' Mag Ad

 

 

Jati ~ Synthetic Cane Magazine Ad
9. Jati 'Yamakawa' Mag Ad

 

Eagle Ridge ~ Press Ad
11. Eagle Ridge 'Rain' Press Ad

 

 

Berwick Springs ~ Directory Ad
12. Berwick Springs 'Rare Island' Directory Ad

 

 

Wilkinson Sword ~ Disposable Shavers Magazine Ad

1

 

 

Lotus ~ Elise Magazine Ad

14. Lotus Elise 'Sports Car' Mag Ad

 

 

Lotus ~ Rugby World Cup Magazine Ad

15. Lotus Elise 'Wallabies' Rugby World Cup' Mag Ad

 

 

Parenthood ~ Press Ad

16. Parenthood Ad 'Sense of Style' Press Ad

 

 

Grosby ~ Slippers Magazine Ad

18. Grosby Slippers Lights On Mag Ad

 

 

Heartplus ~ Rural Press Ad

17. Heartplus Collins Street Rural Press Ad

 

 

Gas and Fuel ~ Brand Magazine Ad

19. Gas & Fuel Butterfly Mag Ad

 

 

T&C ~ Gardenia Press Ad

melbweekly(3-11-04) (Page 1)

 

 

Jati ~ Fine Loom Press Ad22. Jati Fine Loom Press Ad

 

 

Traveller Caravans ~ Launch Brand Magazine Ad

23. Traveller Extra Mile Launch Brand Mag Ad

 

 

Cuno ~ Aqua-Pure Magazine Ad

18. Cuno ~ Aqua-Pure Coffee Mag Ad

 

 

Webjet ~ Magazine Ad

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