Portfolio › Government


Irrespective of whether Government ads are promoting employment opportunities, public safety or improvements to infrastructure they all face the same challenge of delivering compelling messages that get noticed ~ and don’t just fall on deaf ears.

Part of that is about creative execution, But it’s also about having insights into what the target audience actually reads. It’s why the highly successful Army Officer Recruitment ad ‘Military Coup’ was the first ever to run in Playboy magazine.

Here’s a few samples of Rob’s Government work to scroll through ~

AGAS ~ Army Officer Magazine Ad

1. AGAS Military Coup Mag Ad



BCC ~ Pool Safety Press Ad

2. BCC Pool Safety Lifeguard Press Ad



DOI ~ Country Trains Safety Press Ad




MCLA ~ Melbourne City Link Launch Press Ad

4. MCLA Triple Bypass Press Ad



ACMA ~ Press Ad