Underpinned by the brand positioning ‘Welcome Home’, this campaign sought to attract first & 2nd home buyers to the newly established Berwick Springs residential development ~ and tapped in to peoples’ inner desire to escape the ‘rat-race’ and get back to enjoying ‘the things in life that really matter’ ~ spending quality time with family.
Shown here are just some of the many campaign elements which created strong buyer interest; resulted in rapid property sales; and succeeded in picking up a coveted industry award for ‘Best Residential Development’.
Berwick Springs ~ Teaser Pre-Launch Press Ads
Berwick Springs ~ “Grand Opening” 60 sec Radio
Berwick Springs ~ Welcome Kit Foldout Sales Brochure
Berwick Springs ~ Welcome Home 60 sec Cinema
Berwick Springs ~ “Navigate” Press Ad
Berwick Springs ~ “Rare Island” Directory Ad
Berwick Springs ~ Welcome Kit Calendar
