The creation of a new, status-building image for the Melbourne Exhibition and Convention Centre (MECC) moved the brand from being jokingly known as ‘Jeff’s Shed’ to a venue ‘Where Australia Meets The World’.
Here are just some of the many B2B campaign elements Rob was involved in writing which raised prestige levels; dramatically boosted business growth from national and overseas markets; and in 2000, combined to win a major international award for Advertising & Marketing Effectiveness (AME, New York).
MECC ~ Foldout Direct Mail
MECC ~ Level Five Magazine Ad
MECC ~ Corporate Brochures
MECC ~ Postcards Direct Mail
MECC ~ Strip Press Ad
MECC ~ Festive Season Direct Mail
MECC ~ Wine Labels
MECC ~ Sydney Billboard
MECC ~ AME2000 Marketing Effectiveness Award
