Integrated Campaigns › MECC


The creation of a new, status-building image for the Melbourne Exhibition and Convention Centre (MECC) moved the brand from being jokingly known as ‘Jeff’s Shed’ to a venue ‘Where Australia Meets The World’.

Here are just some of the many B2B campaign elements Rob was involved in writing which raised prestige levels; dramatically boosted business growth from national and overseas markets; and in 2000, combined to win a major international award for Advertising & Marketing Effectiveness (AME, New York).


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Consumer (Press/Magazine) · B2B (Press/Magazine) · Government (Press/Magazine) · Outdoor Billboards · Point-of-Sale/Posters · Direct Mail/eDM · Brochures/Collateral · Website Content · Television Commercials · Radio Commercials · Integrated Campaigns · Editorial Articles

MECC ~ Foldout Direct Mail

1. MECC Picture Yourself Foldout DM



MECC ~ Level Five Magazine Ad

2. MECC Level Five Mag Ad



MECC ~ Corporate Brochures

3. MECC Corporate Brochures



MECC ~ Postcards Direct Mail

4. MECC Senses DM Postcards



MECC ~ Strip Press Ad

5. MECC ~ Thousand Years Strip Press Ad



MECC ~ Festive Season Direct Mail

6. MECC Festive Season DM



MECC ~ Wine Labels

7. MECC Wine Labels



MECC ~ Sydney Billboard

download (3)



MECC ~ AME2000 Marketing Effectiveness Award

8. MECC AME2000 Marketing Effectiveness Award